Boost operations.
Grow revenue.
Helping retail & e-commerce brands grow with clarity and structure.
I support founders and growing brands who feel overwhelmed by operations, lack of structure, or unclear growth priorities and help them turn complexity into clear, actionable plans.
Curious how I can support your Business?
If you need someone who rolls up their sleeves
and moves the business forward, I’m here.
↓
Here to
support your business
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Help to
execute your ideas
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Define
scale sales strategy
Marketing Strategy & Communication
Improve offer strategy and operational execution.
Sales Growth & Strategy
Optimize your product mix to drive revenue growth.
Accounting & Financial Management
Build financial clarity for your growth.
Human Resources
Create clear hiring and communication processes.
Real stories.
Real success.
Read our case studies : retail growth, business expansion, operations & admin support.
Great brands don’t happen by accident. They’re built with care, rooted in purpose, shaped by insight, and ready to scale.
Since 2012, Malmousque Ltd has worked with founders in Hong Kong, New York and London to create brands that feel real, work hard, and grow smart.
Meet Celine.
I’m Celine, a retail and e-commerce strategist with over a decade of experience helping small businesses, startups, and founders scale with clarity and confidence. I hold a Master’s degree in International Marketing & Human Resources and a MBA in Management & Marketing, giving me a strong foundation in strategy, operations, and team development.
I’ve supported brands across Hong Kong, New York, and London, solving the same recurring challenges: operational overwhelm, lack of structure, unclear processes, and no solid growth strategy.
Through my consultancy, I help retail and e-commerce businesses streamline operations, improve performance, and implement practical systems that drive real results. Whether you’re opening a store, refining your customer journey, or trying to increase sales, I bring structure, clarity, and hands-on support.
Based in London, I combine global retail experience with a practical, action-oriented approach — helping brands move faster, work smarter, and build sustainable growth.
Celine Pasteur –
celine@malmousqueltd.com | +44 7853 465522
They trusted
The success.
Marion Bignone
She has a rare gift for turning complexity into clarity and helping you raise your level. In just three days, she helped me move forward on a project I had been procrastinating on for two months, bringing structure, perspective, and confidence when I needed it most.
Thank you for having kept the accounts very neat, tidy, accurate and logical.
Mary
Thank you for having kept the accounts very neat, tidy, accurate and logical.