I’m Celine, a retail and e-commerce strategist with over a decade of experience helping small businesses, startups, and founders scale with clarity and confidence. I hold a Master’s degree in International Marketing & Human Resources and a MBA in Management & Marketing, giving me a strong foundation in strategy, operations, and team development.

I’ve supported brands across Hong Kong, New York, and London, solving the same recurring challenges: operational overwhelm, lack of structure, unclear processes, and no solid growth strategy.

Through my consultancy, I help retail and e-commerce businesses streamline operations, improve performance, and implement practical systems that drive real results. Whether you’re opening a store, refining your customer journey, or trying to increase sales, I bring structure, clarity, and hands-on support.

Based in London, I combine global retail experience with a practical, action-oriented approach, helping brands move faster, work smarter, and build sustainable growth.